MultiTaction
iWall Promo (4K)

MultiTaction asked us to create a promo for their new product, the iWall, which they unveiled at DSE in Las Vegas. We wanted some footage of the iWall being used by the public at the trade show, but we wanted the bulk of the promo to feel more like a studio setting than live coverage of an event. Rather than film at DSE and then transport the iWall to a studio later, we kept cost down by building a studio around the iWall at the trade show, after hours. In post production, we designed and animated motion graphics to match the behavior of the iWall's user interface. Each of the 12 displays in the iWall is 1920x1080 resolution. We shot and finished in 4k to allow for high resolution playback on the unit itself.