At The Hard Way, we create artful, cinematic video content. We combine our clients' message and brand with stunning cinematography, thoughtful editing, and of course, love. Above all, we seek opportunities to create human, emotional connections between your brand and a given target demographic. We don't aim to just to place your message in the mind of the viewers, but to tie that message to their hearts.
We take pride in our ability to keep our crews small and efficient. While we are quick to discover and leverage new technology and methods to keep costs down, we spare no effort in our projects - when it's a matter of quality, we do things The Hard Way.
The Hard Way is led by producer, Logan Parks, and supported by a network of select freelancers that are brought in when appropriate. Logan started filming and editing skate videos in Southern California with friends in his early teenage years. He started taking freelance camera operator / editing work immediately after he began studying film at Riverside City College, and ultimately moved to San Jose, Ca - where he has been producing cinematic video content for brands and agencies since 2009. His obsession with the quality of his work is arguably unhealthy. He sometimes writes about himself in the third person.
