The goal of this campaign wasn't just to sell a product, but to address the fact that the needs of women who ride weren't being met. The major manufacturers' approach to designing motorcycle gear for women has been to take designs for men's gear and "shrink it and pink it". This fashionable, form fitting bag is appealing enough on it's own, but we wanted to sell something bigger than the bag. We wanted to sell the opportunity to affect change on a market that wasn't giving women what they deserve.
Motochic - Kickstarter Campaign
Reaching the funding goal was our number one objective, but we knew that the Kickstarter video would be obsolete once the campaign was finished. With that in mind, we planned to make a web promo film from the footage gathered for the campaign video.
Motochic - Web Promo
