We wanted Roasted Carrots to feel very light hearted. The graphics were meant to feel natural and organic. We designed them to seem more like they were a part of the environment than graphics laid on top of the video.
McDILL - ROASTED CARROTS
Baked Kale Chips was a lot of fun to create! Frame by frame, we took still photos of these pieces of kale, and in post production we made them dance. The recipe was so simple that we wanted to do more than just film the kale being prepared. We wanted to personify the kale so the viewer didn't see food preparation, they would see little pieces of kale happily marching around on their journey... It's really a coming of age story. Just kidding; it's a recipe for kale chips.
McDILL - BAKED KALE CHIPS
