Alexander Michael Snyder
Spring/Summer 2018 Lookbook

We were trying to find a way to fit a large production into a small budget - for a production unrelated to this one. I had pulled together nearly all of the cast, crew and locations, but I needed to secure a fashion designer's studio, and a reasonable location fee just wasn't left in the budget. Rather than suggest we alter the client's vision to fit their budget, I decided to offer a short lookbook video in return for a fashion design studio location. I was lucky to find AMS. They had an event coming up that would benefit from this sort of video. AMS provided our talent, concept and of course, wardrobe. We turned the volume knob on the stereo to 11 and started rolling. We were given a lot of creative freedom on set and in the edit. This project came together very quickly, and organically. It felt like it edited itself. Every step of the process was a lot of fun!